“Our store is huge and we wanted a turnkey solution to our branding needs,” said Ken Widerstedt, Erhard BMW of Bloomfield. “That’s exactly what we got with i.M. Branded. They were very responsive, answered all of our questions and it was easy to work with them.”
Erhard BMW of Bloomfield is one of the largest BMW stores in the country with a beautiful, 87,000 sq. ft. facility that displays 40 vehicles in the showroom and many more throughout the building.
“We like to display as many cars as we can inside,” Ken explained as part of the dealership’s commitment to providing exceptional service. Customers enjoy exploring Erhard’s large BMW collection indoors, especially during Michigan winters.
The new installation with i.M. Branded encompassed all the BMW branded millwork items for the first floor of the facility, including sales and service pods, lounge, reception desks and private offices. In addition, i.M. Branded provided custom solutions for the parts cashier counter and parts selling counter, as well as custom glasswork.
“i.M. Branded handled everything a customer can see,” said Ken. They took a leadership role in the design of the custom features and I’m very happy with the results. They also took charge of getting everything approved by BMW of North America, which was very helpful. Their whole approach was turnkey and I really liked that.”
Erhard BMW of Bloomfield is a family owned store that has been serving the community for over 50 years. Exceptional care and the finest personalized service is the dealership’s highest mission.
“We strive every day to provide our customers with exceptional service, and that’s what we received from i.M. Branded,” said Ken. “I’ve worked with other suppliers and the difference with i.M. Branded was night and day.”