“The Ferrari image program is a very tough program to work with. Since the designer and architect are both located in Italy, it takes a unique skill set to be able to install a finished product that meets the Ferrari image benchmarks and needs of the dealership.” said Steven Cappasso, East Group VP at Penske Automotive Group. “I thought i.M. Branded did a very good job acting as the conduit between Penske and the manufacturer. Specifically, applying the Ferrari image program to the interior of our Edison, NJ property.”
Ferrari of Central New Jersey is the first and only authorized Ferrari franchise in the state. Recently enjoying a full interior remodel from trusted graphic and millwork partner, i.M. Branded, this beautiful state of the art facility serves customers across the NYC metro area and has two showrooms full of new and used Ferraris for Italian sports car enthusiasts in New Jersey and New York.
“The Ferrari of Edison store was last updated to meet Ferrari image specifications in 2004.” Cappaso said. “When Ferrari requested that we put the new image on the facility, we essentially decided to gut the entire facility and update it from the ground up to meet Ferrari image benchmarks and the needs of our customers.”
Cappasso has worked for the Penske Automotive Group for 25 years, serving in various capacities and has extensive dealership construction oversight across multiple brands. In this specific assignment, i.M. Branded was brought in to completely rebuild the interior of the facility that would result in a full-blown remodel intended to drop the jaw of any patron.
From the second you approach the entrance, you’re welcomed by automatic sliding glass doors unveiling an interior that is as thoughtful as a piece of fine Italian artwork. Creative placement of glass, LED lighting and floating graphics marry the bravado of the showrooms beautiful open landscape with the functional needs defined by three separate niche boutiques. The showroom seamlessly offers guests the ability to design their Ferrari, interact with the latest models or enjoy an espresso on fine leather furniture. From the leather stitching on the chairs to the placement of historic Ferrari memorabilia in the customer lounge, everything has a place and is intended to compliment the iconic Ferrari brand.
“The manufacturer was as pleased with the product as I was and we all agree, the Edison, NJ location was one of our better creations yet.” Said Cappasso. “i.M. Branded did a wonderful job leaving a product that required literally no changes after our walkthrough.”
With more than 20 years in business, i.M. Branded specializes in helping automotive dealerships maximize the impression of their facilities on their clients. State of the art technology, refined installation processes and direct relationships with the world’s top automotive manufacturers give i.M. Branded the ability to provide OEM approved graphic and millwork solutions to thousands of dealerships across the country. Unmatched attention to detail and a company culture built on minimizing disruption during installation make i.M. Branded the industry leader and quite simply, best in class.